About Lex Roman
Here to support indie business
I'm a growth designer turned growth marketer with 12+ years of experience helping companies launch and grow revenue. My background is in growth for tech startups like Gusto and Prosper, but I have been working with indie businesses for the last 3 years.
In February I started an initiative called Journalists Pay Themselves which is a newsletter and research project. I also beginning to support worker-owned newsrooms with increasing and retaining more paying subscribers.
This is very similar to what I achieved with tech companies but what's interesting and different about the journalism space is that the ethical bar is much higher. Our typical growth tricks don't fly with journalists and that's a very fun tension to explore together.
My position here is that journalism is highly valuable to its readers. It should be sustainable in privately held models that do not resemble charities. We see this traction in the creator and online business space and I'm keen to help more journalists tap into pieces of that pie.
Follow my newsletters Journalists Pay Themselves and Low Energy Leads and get in touch about working together
About Lex Roman
Here to support indie business
I'm a growth designer turned growth marketer with 12+ years of experience helping companies launch and grow revenue. My background is in growth for tech startups like Gusto and Prosper, but I have been working with indie businesses for the last 3 years.
In February I started an initiative called Journalists Pay Themselves which is a newsletter and research project. I also beginning to support worker-owned newsrooms with increasing and retaining more paying subscribers.
This is very similar to what I achieved with tech companies but what's interesting and different about the journalism space is that the ethical bar is much higher. Our typical growth tricks don't fly with journalists and that's a very fun tension to explore together.
My position here is that journalism is highly valuable to its readers. It should be sustainable in privately held models that do not resemble charities. We see this traction in the creator and online business space and I'm keen to help more journalists tap into pieces of that pie.
Follow my newsletters Journalists Pay Themselves and Low Energy Leads and get in touch about working together
About Lex Roman
Here to support indie business
I'm a growth designer turned growth marketer with 12+ years of experience helping companies launch and grow revenue. My background is in growth for tech startups like Gusto and Prosper, but I have been working with indie businesses for the last 3 years.
In February I started an initiative called Journalists Pay Themselves which is a newsletter and research project. I also beginning to support worker-owned newsrooms with increasing and retaining more paying subscribers.
This is very similar to what I achieved with tech companies but what's interesting and different about the journalism space is that the ethical bar is much higher. Our typical growth tricks don't fly with journalists and that's a very fun tension to explore together.
My position here is that journalism is highly valuable to its readers. It should be sustainable in privately held models that do not resemble charities. We see this traction in the creator and online business space and I'm keen to help more journalists tap into pieces of that pie.
Follow my newsletters Journalists Pay Themselves and Low Energy Leads and get in touch about working together
years in business
4+
Founded 2019
Clients served
75+
Companies
audience size
5k
Combined
years in business
4+
Founded 2019
Clients served
75+
Companies
audience size
5k
Combined
years in business
4+
Founded 2019
Clients served
75+
Companies
audience size
5k
Combined
experience
Work History
experience
Work History
experience
Work History
Companies I've worked with
Places where my work has been featured
Companies I've worked with
Places where my work has been featured
skills and expertise
Specializations
skills and expertise
Specializations
skills and expertise
Specializations
Speaking on customer research
At Amplitude's company retreat
Talking about how to use data
Speaking on customer research
At Amplitude's company retreat
Talking about how to use data
Speaking on customer research
Welcoming my new happy clients
Talking about how to use data
Community work
Special Projects
I'm passionate about what I do but I also want to see huge changes in how we prioritize human rights in the United States and around the world. When I’m not running my business, I’m working with local community organizations that prevent homelessness and end incarceration. I believe that housing is a human right and no one belongs in a prison.
Here's a short list of my community projects:
Project Lead, Yes In My LA Guide to permanent supportive housing for The League of Women Voters of Los Angeles and the city of Los Angeles
Project Lead, Spare app, a way to donate to your neighbors directly with Hack for LA
Outreach and Transition Team Lead, North Hollywood neighborhood coalition
Co-creator of a still running drop-in program for neighbors in Silver Lake, Los Angeles
Tech support and communication design, People's Budget LA
Creator of LA Pays Attention, a civic education newsletter (sold in 2023)
Community work
Special Projects
I'm passionate about what I do but I also want to see huge changes in how we prioritize human rights in the United States and around the world. When I’m not running my business, I’m working with local community organizations that prevent homelessness and end incarceration. I believe that housing is a human right and no one belongs in a prison.
Here's a short list of my community projects:
Project Lead, Yes In My LA Guide to permanent supportive housing for The League of Women Voters of Los Angeles and the city of Los Angeles
Project Lead, Spare app, a way to donate to your neighbors directly with Hack for LA
Outreach and Transition Team Lead, North Hollywood neighborhood coalition
Co-creator of a still running drop-in program for neighbors in Silver Lake, Los Angeles
Tech support and communication design, People's Budget LA
Creator of LA Pays Attention, a civic education newsletter (sold in 2023)
Community work
Special Projects
I'm passionate about what I do but I also want to see huge changes in how we prioritize human rights in the United States and around the world. When I’m not running my business, I’m working with local community organizations that prevent homelessness and end incarceration. I believe that housing is a human right and no one belongs in a prison.
Here's a short list of my community projects:
Project Lead, Yes In My LA Guide to permanent supportive housing for The League of Women Voters of Los Angeles and the city of Los Angeles
Project Lead, Spare app, a way to donate to your neighbors directly with Hack for LA
Outreach and Transition Team Lead, North Hollywood neighborhood coalition
Co-creator of a still running drop-in program for neighbors in Silver Lake, Los Angeles
Tech support and communication design, People's Budget LA
Creator of LA Pays Attention, a civic education newsletter (sold in 2023)