Hey, I'm
Lex Roman

I write about how people make money online.

I write about how people make money online.

I produce stories and events about how microentrepreneurs actually make a living online. Get on my newsletter and discover fresh ways to approach building your online business too.

I produce stories and events about how microentrepreneurs actually make a living online. Get on my newsletter and discover fresh ways to approach building your online business too.

Featured Partners
Featured Partners




I quit tech in 2021 to work with small businesses. Now, I write about them.

I quit tech in 2021 to work with small businesses. Now, I write about them.

For 10 years, I ran revenue growth projects for companies like Prosper, Nissan, Gusto, The Black Tux, Burner and more. I shifted to small businesses in 2021 and have been an entrepreneur myself since 2019.

For 10 years, I ran revenue growth projects for companies like Prosper, Nissan, Gusto, The Black Tux, Burner and more. I shifted to small businesses in 2021 and have been an entrepreneur myself since 2019.

Now, I write about creative businesses. I don't cover major names like Alex Hormozi or Amy Porterfield. I'm more interested in hard won wins from micro businesses that are feeling the headwinds of a challenging market.

Now, I write about creative businesses. I don't cover major names like Alex Hormozi or Amy Porterfield. I'm more interested in hard won wins from micro businesses that are feeling the headwinds of a challenging market.

Launch your own paid newsletter

Launch your own paid newsletter

Launch your own paid newsletter

Take my class for $75

Take my class for $75

Take my class for $75

Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.

Join the Legends network

Join the Legends network

Are you a creative entrepreneur growing your audience and your network? Become a Legend!

Are you a creative entrepreneur growing your audience and your network? Become a Legend!

The Legends are a loose network of 180+ creatives playing by their own rules. They are the backers and beneficiaries of my work and so much more.

Who Legends is for

Creative entrepreneurs, media entrepreneurs, and online business owners

Creative entrepreneurs, media entrepreneurs, and online business owners

What you'll get

Special invites to mixers and collabs, access to Revenue Rulebreaker and Paid Newsletter Playbook, name recognition and more

Special invites to mixers and collabs, access to Revenue Rulebreaker and Paid Newsletter Playbook, name recognition and more

My most popular posts

Read more on my blog Revenue Rulebreaker

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change